The emergence of generative AI has fundamentally reshaped the technological landscape, opening doors to possibilities once considered beyond reach. Naturally, AI has become a frequent topic of conversation within the life and annuity industry. Our industry is actively exploring how to leverage AI to enhance efficiency, improve decision-making, and empower teams to shift their focus to growth-centric initiatives.
However, like many technological advancements, AI is struggling to integrate seamlessly within the complex web of systems that carriers rely on daily. While AI solutions may show considerable promise during the proof-of-concept (POC) phase, rollout frequently falls short. AI success hinges on robust cross-system connectivity. To succeed, AI requires access to dynamic data and the ability to initiate and complete workflows across disparate systems. This lack of interoperability has been a significant impediment to technological progress in life and annuity, contributing to a perpetual state of “catch-up.”
This is where CoreCONNECT, Sureify’s data and workflow engine, can play a crucial role. CoreCONNECT acts as the essential “plumbing” needed to make AI solutions actionable across front-end and back-end systems. It serves as the connective tissue, linking systems and processes with the people carriers serve: agents, policyholders, and home office teams. One of CoreCONNECT’s powerful transactional capabilities, the Next Best Actions Journey, seamlessly integrates AI models and tools directly into the agent experience.
A Practical Application of AI for Sales Growth
If given the opportunity to apply AI to any aspect of their business, sales growth consistently emerges as a top priority for carriers. Imagine the common scenario of a policyholder submitting a request to change their beneficiary. This seemingly simple transaction, in conjunction with their account details, could signal a hidden growth opportunity—one that AI solutions are uniquely positioned to identify.
With the Next Best Actions Journey, when account changes like these occur, they can be set up to trigger an opportunity analysis by an AI model. Based on the AI’s insights, CoreCONNECT then orchestrates a series of essential back-end activities and presents actionable next steps to the agent. This approach moves beyond simply informing agents of these growth opportunities to also empowering them to take action with a single click.
Enabling Agile AI Exploration
Not ready to scale AI? CoreCONNECT can also help facilitate the rapid prototyping of new AI solutions. Acting as a crucial intermediary, CoreCONNECT enables carriers to experiment with diverse AI systems without disrupting their core operations. Its ability to buffer AI systems from existing business logic and edge UIs means that as carriers explore new AI capabilities, they can maximize their effectiveness without having to rip and replace their established back-end systems. This agility allows for quick iteration and exploration, accelerating the discovery of effective AI-driven strategies that can transform their services and operations.
As we look ahead to the next decade in life and annuity, there’s no doubt that AI will be a significant contributor to industry evolution. However, to truly accelerate advancements, AI requires the support of a solution that can translate its output into tangible actions. Solutions like CoreCONNECT provide AI with the necessary data for optimal decision-making and the transactional capabilities to bring AI-driven decisions to life across various systems.
Watch this demo to see Sureify’s Next Best Actions Journey in action.
AI’s success hinges on access to dynamic data and the ability to initiate and complete workflows across disparate systems.”
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