Customer Engagement: What it means and how to achieve it
Brand advocate. Customer loyalty. Brand enthusiast. Stan.
Push past all the jargon and find out what customer engagement really means–and how it impacts your bottom line. Want customers who stay loyal? Where do you start? And is this even a realistic goal?
Successful customer engagement begins with great customer experiences. Fans begin to emerge when their expectations are exceeded. What experiences make customers keep coming back for more?
We’ll showcase successful engagement strategies life insurers currently use. Persistence can be key. Continual communication puts your brand top of mind when a customer thinks about their coverage, and keeps you on top of their shopping list. Education can create a connection. If you can provide information your customers value, they’ll be more likely to seek out your communications. Hosting a space that provides a holistic approach to your customers’ physical, mental, and financial health and ongoing wellness can create a fan for life.
What does all of this mean for your bottom line? Opportunities can emerge from your engaged customer relationships to upsell, cross sell and keep customers for life. Lifetime customers help offset acquisition costs that keep rising each year.
Life insurers ultimately care about their customers. Translate that care into value for your customers and get a brand advocate for the long haul.
Additional Summit Sessions