Is your eApp able to keep up with constant change?

You can’t afford to wait months for vital eApp updates.

Sureify | June 24, 2025

Today’s rapidly evolving market demands agility, yet many rigid technologies struggle to keep pace. This is particularly true for life and annuity eApps, where slow or delayed updates can hamper sales growth. Frequently, minor changes take months to implement, incur substantial additional costs, and divert valuable resources from business growth initiatives. Imagine the immense business implications if you could eliminate those delays. Picture the ability to bring new products to market with speed, optimize the applicant experience on demand, and seamlessly integrate new distribution partners. The power to quickly adapt your eApp offers a transformative competitive edge.

Build, Observe, and Optimize Without Delay

Sureify recognizes the critical need for speed and flexibility. LifetimeACQUIRE Studio, our low-code eApp configuration tool, enables non-technical team members to easily build and manage eApps. With its intuitive interface, 95% of questionnaires can be configured by simply “clicking,” no coding required. Post-launch, implementers can easily make on-demand eApp changes, empowering them to observe applicant behavior and quickly optimize. LifetimeACQUIRE Studio offers specific features, such as incorporating explanatory text or videos, to help ease friction points. For more sensitive questions, implementers can apply persona switching, which adds a smooth transition from agent to applicant to complete sections such as the health questionnaire in private. The ability to respond quickly to friction points can have a significant impact on completion rates and drive substantial growth.

Less Headaches, More Efficient Mapping

Another eApp pain point is PDF field mapping. The LifetimeACQUIRE Studio mapping tool eases the meticulous mapping process for implementers. Visualizations help guide implementers through connecting eApp fields to PDF applications and disclosure forms. In instances where answers might exceed the PDF form field, implementers can configure the form to handle overflow. This helps to ensure all valuable underwriting data, such as medical information, is fully captured. When building an application experience, there are often similarities across forms. Studio’s form cloning functionality allows implementers to copy existing mapping configurations and speed up the development process for similar forms. Additionally, when an existing form requires an update, such as an address or branding change, implementers do not have to rebuild and remap it from scratch. With LifetimeACQUIRE Studio’s easy two-step process, implementers load updated forms and click to clone the mapping of the previous versions. These functionalities not only boost efficiency but also dramatically accelerate the pace of change.

Change is constant, and your eApp must evolve with your business. Give your team the power to control your eApp experience. Watch this LifetimeACQUIRE Studio demo to see how it provides the agility you need to thrive in today’s dynamic environment.

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