On Demand WebinarIndustry Insights from Sureify’s 2025 Life & Annuity Summit
Join us for this not-to-miss webinar, where we'll share the candid insights gathered from over 150 life and annuity leaders who participated in roundtable discussions at the recent Sureify Life & Annuity Summit. Together, we will explore the four critical themes that dominated their conversations, including UX friction, roadblocks to advancement, AI implementation challenges, and the need for customer centricity.
Register today to gain peer-led insights and learn the practical steps needed to build our industry’s digital future.
Dustin Yoder
Founder & CEO
Dustin Yoder
Founder & CEO
Dustin Yoder is an insurtech entrepreneur dedicated to creating the next generation of insurance sales, service, and policyholder engagement. The son of a top Silicon Valley insurance broker, Dustin found his passion during his high school days working at the family brokerage and quality testing early benefits software. That experience brought him into the insurtech arena in 2012, making him an early leader in the space.
As a young business visionary, Dustin built, and eventually sold, Vendus Product Labs, an enterprise product development company that served clients such as Genentech, Stanford University, and Honda.
Following that success, he formed Sureify with a goal of revitalizing life insurance for the end consumer. This endeavor took him through twists, turns, and the occasional fall, but it ultimately landed him in a position of influence in the insurance space, enabling leading insurers digitally from the inside out.
Dustin’s passion for bettering the life insurance industry has not waned. He continues using his entrepreneurial spirit, product mindset, and insurance enterprise experience to meaningfully impact the industry his father started in 40 years ago.
Dustin holds a BS in finance from Cal Poly, San Luis Obispo. He lives with his wife and daughter in San Jose, CA.
Marisa Petriano
Director of Product Marketing
Marisa Petriano
Director of Product Marketing
Tackling Friction and Complexity
The widespread difficulty in doing business across the customer, advisor / distribution, and carrier internal teams.
Advancement Roadblocks
How core systems, industry aggregators, data quality challenges, and continued reliance on paper are stifling advancement.
The AI Implementation Paradox
Balancing the high expectations for AI as a "force multiplier" with the practical implementation challenges, including the critical need to make internal data consumable.
Customer-Centricity Necessity
The urgent shift toward designing the Amazon-like experience that delivers what customers want, when they want it, with minimal restrictions.
