Sureify Appoints Natalie Spano as Chief Customer Officer to Accelerate Growth and Customer Value

Sureify, a life and annuity technology platform provider for carriers, today announced the appointment of Natalie Spano as Chief Customer Officer. A proven revenue and growth executive with more than 20 years of experience, Spano will lead Sureify’s customer strategy across Sales, Account Management, and Go-to-Market strategy to drive continued expansion and deepen client relationships.

Spano joins Sureify at a pivotal time as the company builds on its momentum with carriers and distributors, fueled by increasing demand for AI-driven capabilities and seamless digital experiences across the policy lifecycle.

In her role, Spano will focus on expanding Sureify’s footprint with new clients while strengthening engagement and value delivery across its existing customer base. She will also play a key role in scaling go-to-market execution as Sureify continues to grow.

Spano brings a strong track record of leading high-performing teams and delivering measurable growth. She has built and led go-to-market teams across sales, customer success, strategic growth and partnerships at both large public companies and early-stage fintechs. Natalie’s deep background in technology and financial services helps her bring a holistic perspective to growth and customer value.

Executive Quote (Sureify)

“We’re entering a new phase of growth where execution and customer impact matter more than ever,” said Dustin Yoder, CEO of Sureify. “Natalie has consistently delivered both at scale, and we’re excited to have her leading our GTM and sales organization as we expand our reach and deepen our partnerships across the industry.”

“I’ve spent my career helping organizations increase impact by staying relentlessly focused on the customer—and that’s exactly what drew me to Sureify,” said Spano. “The combination of a truly innovative product, CoreCONNECT, the company’s leadership in modernizing life and annuity infrastructure, and its active role in shaping the future of the industry through digital-first initiatives creates a unique opportunity.

What excites me most is the ability to help carriers not only transform their legacy systems, but to operationalize that transformation—bringing together data, AI, and workflows to drive meaningful outcomes. I’m looking forward to building on Sureify’s strong foundation to expand our client base and deepen the value we deliver to every customer.”

Sureify continues to invest in its platform and team to support the industry’s evolving digital needs. With growing momentum around AI, data unification, and standards-driven connectivity, the company is well-positioned to help carriers and distributors modernize experiences and deliver better outcomes for policyholders and advisors alike.

About Sureify

Sureify has been at the forefront of digital transformation in life and annuity since 2012. Years of experience building digital experiences within the industry’s complex ecosystem have refined our purpose: to solve the data and workflow challenges that hinder modernization. We believe that by creating a truly harmonious system environment, carriers can effectively address today’s most significant business challenges and accelerate their path toward future innovation.

Contact Info

Sureify – [email protected]