Sureify Appoints Erik Rasmussen as Vice President of Professional Services

Sureify, a leader in SaaS innovation for the life and annuities market, is excited to announce the appointment of Erik Rasmussen as Vice President of Professional Services. In this pivotal role, Erik will spearhead the delivery of Sureify’s comprehensive technology suite, focusing on collaborating with carrier partners.

With 25 years of proven leadership in both the healthcare and insurance sectors, Erik has successfully guided large-scale, multi-million dollar implementations. His deep passion for collaboration and expertise in SaaS delivery positions him well to support Sureify’s mission of driving digital evolution and enhancing operational excellence in the life and annuity industry.

“Erik is an ideal fit for Sureify as we continue to deepen our partnerships with life and annuity carriers,” said Dan Gordon, President of Sureify. “His experience in uniting teams and fostering strong, trust-based relationships will be invaluable as we scale to address our clients’ growing technical and strategic demands. We’re thrilled to have him lead our delivery function as we work together to innovate and modernize the digital experiences in our industry.”

Erik joins Sureify from Reinsurance Group of America (RGA), where he served as Executive Director of Client Implementations and Engagement Management. He was instrumental in the global delivery of Aura Next, RGA’s Automated Underwriting and Risk Analysis SaaS solution. His ability to effectively manage cross-functional teams and drive client success will be crucial to Sureify’s continued success.

“I’m truly excited to join Sureify’s dynamic team and work with our carrier partners to solve the toughest digital challenges facing life and annuity,” said Erik Rasmussen. “I look forward to further enhancing Sureify’s delivery capabilities and continuing our legacy of providing industry-leading solutions that drive digital transformation and growth.”

Erik will play a key role in scaling Sureify’s delivery function to meet the increasing demands of the company’s growing and diverse client base. His collaborative mindset and extensive experience working across geographies and organizational complexities will be critical as Sureify continues to provide cutting-edge solutions to meet the evolving needs of its partners.

Sureify is excited for Erik to lead the charge as the company builds stronger, more innovative partnerships with life and annuity carriers while improving the overall experience for all stakeholders in the industry.

— About Sureify

At Sureify, we are transforming the life insurance and annuity industry with our cutting-edge suite of products. Our Lifetime suite empowers carriers to thrive in the ever-changing technology landscape. Sureify’s comprehensive suite of solutions (LifetimeACQUIRE, LifetimeAGENT, LifetimeENGAGE, LifetimeSERVICE, and CoreCONNECT) seamlessly facilitates connections between carriers and their agents and consumers, providing digital experiences that not only exceed expectations but also redefine how policyholders are acquired, serviced, and engaged throughout the entire lifetime of a policy. We are dedicated to continuously pushing the boundaries of innovative thinking, approaches, and solutions that enable carriers to stay ahead of the competition and deliver unparalleled agent and customer experiences. Learn more at sureify.com.

— Contact Info:

Marisa Petriano – Phone Number: (704) 574-8703 – Email: [email protected]