EquiTrust Partners with Sureify to Build a More Connected Digital Future

SAN JOSE, Calif. — EquiTrust Life Insurance Company, a national provider of annuity and life insurance products known for its financial strength and relationship-focused approach, today announced a strategic partnership with Sureify, a leading technology platform for the life and annuity industry, to advance its digital transformation.

The collaboration will modernize EquiTrust’s technology infrastructure by connecting systems, improving the flow of data and reducing operational complexity across the enterprise. The result will be a scalable digital foundation that supports EquiTrust’s continued growth while strengthening the experience for financial professionals and policyholders.

A Foundation for Scalable Growth

Central to the transformation is the implementation of Sureify’s CoreCONNECT™ platform. The platform will connect EquiTrust’s core systems through a single, modern integration layer, allowing data to move more efficiently among internal systems.

CoreCONNECT will also help position EquiTrust to meet industry data-exchange standards established by the Insured Retirement Institute. In addition, the platform will provide distribution partners with direct API access to the data and tools they need, helping reduce manual processes and support faster, more efficient growth.

The partnership will build on EquiTrust’s commitment to responsive service by giving employees and distribution partners more connected tools, streamlined processes, and timely access to information.

“Technology is an enabler of our broader business strategy—not the end goal,”

said Jai Kuchimanchi, Senior Vice President, Information Systems at EquiTrust.

“By creating a more connected and adaptable technology foundation, we can reduce complexity, help our employees work more effectively and make it easier for financial professionals and policyholders to do business with us. Our partnership with Sureify will support EquiTrust’s growth while allowing us to continue delivering the responsive, relationship-focused experience people expect from us.”

Supporting EquiTrust’s Vision for the Future

“EquiTrust has built an exceptional company by staying focused on the people it serves,

said Bryan Padgette, Chief Business Development Officer at Sureify.

“Its commitment to financial professionals, policyholders and long-term value is evident in the way the organization approaches its decisions. We are grateful for the opportunity to support EquiTrust’s vision and proud to play a role in the company’s continued success.”

The collaboration reflects EquiTrust’s long-term strategy to use technology to support growth, strengthen connections and improve how employees, financial professionals and policyholders interact with the company. Together, EquiTrust and Sureify will create a more unified digital experience while preserving the relationships and service that remain central to EquiTrust’s business.

About EquiTrust Life Insurance Company

EquiTrust Life Insurance Company is a national provider of competitive, client-friendly annuity and life insurance products available through a network of independent sales representatives and independent marketing organizations. Headquartered in Chicago, with operations in West Des Moines, Iowa, EquiTrust is owned by Amistad Financial Group, a financial services organization whose portfolio includes life insurance and annuities, investment management and community engagement opportunities. For more information, visit equitrust.com.

About Sureify

Sureify is a leader in digital engagement and enterprise connectivity for the life and annuity industry. Through its CoreCONNECT platform, Sureify helps carriers modernize legacy systems, streamline operations and deliver connected digital experiences for agents, advisors, policyholders and employees. Learn more at sureify.com.

Media contacts:

EquiTrust Life Insurance Company — Lydia Paul AVP, Corporate Communications [email protected]

Sureify — Suzie Shewnarain VP, Marketing [email protected]