Our story
As the son of a life agent, Dustin Yoder knew from a young age that life insurance is important to any sensible financial plan. So he was surprised to learn that most of his fellow Millennials hadn’t even considered life insurance. Dustin realized the industry had lost touch with today’s buyer, and he saw the opportunity to transform how carriers connect to consumers. To realize his vision, Dustin assembled a diverse team of passionate individuals. Some were insurance veterans, and others were insurance outsiders from tech and creative backgrounds eager to bring a fresh perspective to a legacy industry. After some trial and error, the team’s ingenuity and determination gave birth to Lifetime: the platform that’s transformed the way life and annuity companies around the world sell products and engage their customers.
Our history
2012
2012
Sureify is born
Dustin begins exploring business opportunities in the life insurance space, initially hypothesizing that a B2C solution is what’s needed.
2013
2013
The Mint.com of insurance
Sureify attempts to become the Mint.com of insurance: one centralized place for a customer’s insurance policies.
2014
2014
Life insurance learning platform
The value proposition isn’t quite right with the policy aggregator. Sureify hones in on life insurance and determines from research that the next generation of insurance buyers want more clarity on this technical, often opaque financial product. Thus, the life insurance learning platform is developed and tested.
2015
2015
Sureify the MGU
The fact is that no one wakes up in the morning wanting to learn about life insurance. Ease and personalization being the ethos of today’s consumers, they want a product that’s straightforward and tailored to them. So Sureify reorganizes as an MGU with the idea of selling “personalized premium” life insurance based on the buyer’s activity levels.
2016
2016
Lifetime is born: the shift to B2B
The personalized premium turns out to be just one example of the many different ways insurers can bolster customer engagement. This sparks an idea: what if Sureify builds a platform that enables a multitude of consumer engagement initiatives that can be used by an effectively unlimited number of insurers without sacrificing customization?
Guidance and brainstorming at MundiLabs results in the formation of just such a platform: Lifetime.
2016
Hannover Re
Folks at Hannover Re North America affirm the B2B approach and enter into a partnership with Sureify. HannoverRe seeks to empower their 100+ North American insurers with Sureify’s Lifetime platform. An accelerated underwriting e-application becomes a cornerstone of Lifetime, with Hannover Re’s Reflex being Sureify’s first rules engine implementation.
2016
Funding from Hannover Re
Sureify conducts its first round of funding; it’s led by Hannover Re.
2016
First client
Sureify signs its first client, a top 10 insurer.
2017
2017
Continued growth and maturity
Sureify continues to gain clients, and its platform keeps improving.
2017
2017
Life and Annuity Ecosystem Passes 10+ Partners
2018
2018
Sureify Moves International
Sureify lands first international customer
2018
2018
Launched Acquire Module
Sureify launched a configurable eApp for any customer, with any product, on any channel
2019
2019
Crossed 10+ Customers
Sureify continues to gain customers and grow
Investors
Locations
Sureify is headquartered in San José, CA with additional offices in Hyderabad, India, Austin, TX, Hartford, CT and Charlotte, NC.
Sureify Headquarters
1100 Lincoln Ave
Suite 240
San Jose, CA 95125
United States
