Our story

As the son of a life agent, Dustin Yoder knew from a young age that life insurance is important to any sensible financial plan. So he was surprised to learn that most of his fellow Millennials hadn’t even considered life insurance. Dustin realized the industry had lost touch with today’s buyer, and he saw the opportunity to transform how carriers connect to consumers. To realize his vision, Dustin assembled a diverse team of passionate individuals. Some were insurance veterans, and others were insurance outsiders from tech and creative backgrounds eager to bring a fresh perspective to a legacy industry. After some trial and error, the team’s ingenuity and determination gave birth to Lifetime: the platform that’s transformed the way life and annuity companies around the world sell products and engage their customers.

Our history

2012

2012

Sureify is born

Dustin begins exploring business opportunities in the life insurance space, initially hypothesizing that a B2C solution is what’s needed.

2013

2013

The Mint.com of insurance

Sureify attempts to become the Mint.com of insurance: one centralized place for a customer’s insurance policies.

2014

2014

Life insurance learning platform

The value proposition isn’t quite right with the policy aggregator. Sureify hones in on life insurance and determines from research that the next generation of insurance buyers want more clarity on this technical, often opaque financial product. Thus, the life insurance learning platform is developed and tested.

2015

2015

Sureify the MGU

The fact is that no one wakes up in the morning wanting to learn about life insurance. Ease and personalization being the ethos of today’s consumers, they want a product that’s straightforward and tailored to them. So Sureify reorganizes as an MGU with the idea of selling “personalized premium” life insurance based on the buyer’s activity levels.

2016

2016

Lifetime is born: the shift to B2B

The personalized premium turns out to be just one example of the many different ways insurers can bolster customer engagement. This sparks an idea: what if Sureify builds a platform that enables a multitude of consumer engagement initiatives that can be used by an effectively unlimited number of insurers without sacrificing customization?

Guidance and brainstorming at MundiLabs results in the formation of just such a platform: Lifetime.

2016

Hannover Re

Folks at Hannover Re North America affirm the B2B approach and enter into a partnership with Sureify. HannoverRe seeks to empower their 100+ North American insurers with Sureify’s Lifetime platform. An accelerated underwriting e-application becomes a cornerstone of Lifetime, with Hannover Re’s Reflex being Sureify’s first rules engine implementation.

2016

Funding from Hannover Re

Sureify conducts its first round of funding; it’s led by Hannover Re.

2016

First client

Sureify signs its first client, a top 10 insurer.

 2017  

2017

Continued growth and maturity

Sureify continues to gain clients, and its platform keeps improving.

 2017  

2017

Life and Annuity Ecosystem Passes 10+ Partners

 

2018

2018

Sureify Moves International 

Sureify lands first international customer 

2018

2018

Launched Acquire Module

Sureify launched a configurable eApp for any customer, with any product, on any channel

2019

2019

Crossed 10+ Customers 

Sureify continues to gain customers and grow 

Investors

Locations

Sureify is headquartered in San José, CA with additional offices in Hyderabad, India, Austin, TX, Hartford, CT and Charlotte, NC.

Sureify Headquarters

1100 Lincoln Ave
Suite 240
San Jose, CA 95125
United States

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