CUSTOMERS EXPECT DEEPER ENGAGEMENT
Sureify is excited to have partnered with Aite-Novarica to conduct a customer survey that examines consumers’ interest in engagement with their life insurers and the type of communication they prefer. It also analyzes consumers’ interest in insurers’ mobile apps and their expectations around the experience. In fact, When asked if they would like to receive personalized recommendations about improving their coverage, 87% of policy buyers responded favorably, which opens up a whole new set of opportunities for insurance companies to help customers improve their financial portfolios, but also help improve customer lifetime value.
If you’re a life insurance executive or a leader in marketing, product, operations, and technology functions this study can serve as a starting point to brainstorm ideas to develop a customer engagement strategy!